“Irreverent” Ad Hits Obama’s Taxpayer-Funded Obamacare Marketing Blitz
As President Barack Obama prepares to spend millions of taxpayer dollars trying to sell Obamacare to an American public that continues to reject the law, YG Network is re-launching its “Stop the Sell” effort in order to draw attention to the Administration’s ill-advised, taxpayer-funded ad campaign.
Politico reports:
YG Network is going up with a new six-figure buy against President Barack Obama’s health care law — and the efforts to sell the law to the public. The 501(c)(4) group is re-launching its “Stop the Sell” campaign that highlights the taxpayer-funded campaign in support of the law. The Internet buy focuses on YouTube, where users in California, Florida, Texas and the Washington, D.C., area will see YG Network’s ad in heavy rotation.
Watch the video below:
This summer, Politico reported on YG Network’s “irreverent approach to Obamacare messaging”when we launched “Stop The Sell” with an initial six-figure TV and digital buy. As the paper reported at the time, the ad “features actors, cast as advertising agents, scheming ineptly about how they can market the health care law – an allusion to how both executive agencies and the group Organizing for Action are hoping to promote the ACA” with the effect of “mocking President Barack Obama’s efforts to move public opinion in favor of the Affordable Care Act.”
Since then, YG Network’s “Stop the Sell” message has been delivered to Americans through ad placements on top-rated TV shows like “Saturday Night Live,” “America’s Got Talent,” “Under the Dome,” and “Meet the Press,” and on the web via YouTube, Google search and contextual ads, Facebook, Twitter, Pandora, and on numerous popular websites. The ad has so far garnered over 335,000 views on YouTube, where YG Network will continue to zero in on audiences based not only on geography, but on users’ ages and interests as well.”With ‘Stop the Sell,’ we’re using humor to deliver the serious message that it’s wrong for President Obama to put public relations before sound public policy,” said YG Network communications director Chris Bond. “Instead of trying desperately to sell Americans on Obamacare with a taxpayer-funded ad blitz, the President should listen to the millions of hard-working Americans who are asking him to acknowledge and dismantle the harmful effects of his unpopular health care law.”
In addition to Politico, YG Network’s “Stop the Sell” efforts have been reported by the Washington Post, NPR, The Hill, the Raleigh News & Observer, and CBN.
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