YG NETWORK MARCH NATIONAL POLL:
This national survey of 1,000 likely 2014 general election voters was conducted by McLaughlin & Associates from March 4th to March 7th, 2013. Interview selection was random within predetermined election units. 700 interviews were conducted via landline telephone by professional interviewers. To increase coverage, this landline sample was supplemented with 300 interviews of cell-phone only users reached via the internet. These samples were then combined and structured to correlate with actual voter turnout in a nationwide general election. This poll of 1,000 likely general election voters has an accuracy of +/- 3.1% at a 95% confidence interval.
YG NETWORK MAY NATIONAL POLL:
This national survey of 1,000 likely 2014 general election voters was conducted by McLaughlin & Associates from April 28th to April 30th, 2013. Interview selection was random within predetermined election units. 700 interviews were conducted via landline telephone by professional interviewers. To increase coverage, this landline sample was supplemented with 300 interviews of cell-phone only users reached via the internet. These samples were then combined and structured to correlate with actual voter turnout in a nationwide general election. This poll of 1,000 likely general election voters has an accuracy of +/- 3.1% at a 95% confidence interval.
YG NETWORK FOCUS GROUPS:
McLaughlin & Associates conducted a total of 8 focus groups of likely voters in 4 cities between June 24th and July 1st, 2013. In each city, one group consisted of Swing Voters and the second group consisted of Tea Party Voters.
The cities included: Phoenix, Arizona on June 24th; Minneapolis, Minnesota on June 25th; Palm Beach, Florida on June 26th; Manassas, Virginia on July 1st (only women).
These focus groups were designed to give an in-depth qualitative analysis of voter opinions. It is important to note, this is a qualitative, not a quantitative, study. The data in this report reflects the responses from just 70 focus group participants who were selected to meet strict criteria. This should be considered when reading data.
YG NETWORK DIAL TESTS:
For our first round of issues—Energy, Health Care, Medicare, Commonsense Budgeting, Middle-Class Tax Relief, Regulation, NIH Research—Presentation Testing conducted two rounds of moment-to-moment dial tests for this research with two distinct groups in each round: people who are sympathetic to the Tea Party movement (“Tea Party respondents”) and moderate Independents (both Obama voters and Romney voters). In Round 1, we conducted the moment-to-moment dial tests in Denver, CO on July 30th with those two distinct groups. The Tea Party group contained 10 respondents, and the group of moderate Independents contained eight respondents.
This was followed by a second round of research on August 12th in Mount Laurel, NJ (suburban Philadelphia, PA) where we conducted moment-to-moment dial tests with the two distinct groups of respondents. Each group contained 12 respondents.
For our second round of issues—Higher Education, Medicaid, Job Training, Holding Washington Accountable, Welfare, and Flex Time—Presentation Testing conducted two rounds of moment-to-moment dial tests for this research with two distinct groups in each round: people who are sympathetic to the Tea Party movement (“Tea Party respondents”) and moderate Independents (both Obama voters and Romney voters). In Round 1, we conducted the moment-to-moment dial tests in Tampa, FL on September 17th with those two distinct groups. The Tea Party group contained 10 respondents, and the group of moderate Independents contained 12 respondents.
This was followed by a second round of research on October 1st in Oak Brook, IL (suburban Chicago, IL) where we conducted moment-to-moment dial tests with the two distinct groups of respondents. The Tea Party group contained 13 respondents, and the group of moderate Independents contained 10 respondents.
Each group viewed a video debate featuring actresses named Jean and Carla. Jean is the conservative advocate. Carla is the liberal advocate. Respondents rated each segment on how strongly they agreed or disagreed with what they were hearing, moment-to-moment, on a zero to 100 scale. For each issue, the conservative advocate spoke first and the liberal advocate rebutted the conservative arguments. Each segment was separated by a video reminder to temporarily reset one’s dial to 50 (i.e., neutral) before the next segment started.
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